According to fresh research in the March 25 issue of The Journal of Neuroscience.

Activity in a single brain structure can predict people’s preferences The activity in one brain structure can predict people’s preferences, according to fresh research in the March 25 issue of The Journal of Neuroscience Click to see more . The study shows that even though people rate options likewise, they shall choose the one that causes even more activation in the caudate nucleus, a brain region involved in anticipating reward. The study also shows that after a decision is made, caudate nucleus activity boosts for the selected reduces and option for the rejected one.

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